I just read an interesting article from Grow Marketing that was slightly disturbing. There is a relatively new company called Klout that gives your social media presence a grade. Yes, 1-100 grade of what quality your Twitter, Facebook, LinkedIn and now Foursquare existence is. You are scored on how much information you share, whether your “followers” and “friends” respond, and how many people you are connected to on social media. Ok, I will bite; I understand the need in a marketing world for this. Social Media professionals need to have some tangible form of progress for their efforts. However, why do individuals need to be judged by it?
I have a fairly high Klout score, nothing spectacular, but elevated above most of my peers. The craze about this judgment is your score drops if you do not partake enough in a day. By actually being social in the non-digital world and actively participating in real-life results in negative repercussions of a Klout score. Now, you may be thinking, ‘so what?’ I concur. A number, what does it mean if it is +1 or -2? Turns out, it does matter in the communications world.
I am a Public Relations and Advertising major while obtaining a minor in Business. I am fairly positive I am going into the corporate communications field or an advertising agency. My Klout score in these fields matter. There are elite clubs for members of Klout with a score of 50 or higher. People are asked to attend exclusive conferences based on how high their score is. People have been rejected from job positions because their score was too low. This Klout thing just got real.
I have one year left at UO. To make sure I have a job after I graduate I am going to have to keep a high GPA, possibly receive another internship, find letters of recommendations (hand written and on LinkedIn), actively look for job openings, use my networks and contacts, and now keep track of my social media score. I think it is safe to say that finding a job with a college degree has never been harder.